Two sheep standing in a field, with a blue sky overhead and other sheep in the distance.

We love wool. We love the planet.

We are a yarn shop with a difference.

When customers buy from us, they are not just buying beautiful, natural and sustainable wool. They are protecting nature, campaigning for change and taking a small action to make the world a better place.

As a purpose-driven business, we put planet, people and purpose above profit. Our mission is to harness the power of wool for good.

Natural, traceable, British wool.

We help knitters and crocheters find natural British wool that has been grown and produced with sustainability and traceability in mind. Our range will change over time as we expand to include smaller, single breed and farm-specific yarns.

There are over 60 native breeds of sheep in the UK and as knitters ourselves, we are keen to bring a wider range of affordable, natural yarns to the crafting community.

You buy yarn, together we give back

Here's the part we are proudest of!

We harness the passion of knitters, crocheters and fibre artists, to raise funds for causes that tackle climate crisis and its devastating effects.

When you shop with The Natural Yarn Company, you are also helping to address challenges posed by the climate crisis, protect and recover nature and biodiversity in the UK, and support British farmers and the wool industry.

We are committed to donating 10% of all sales to further our mission.

Our impact

"We are working to create closer connections between the crafting community and good causes"